WHAT TO ASSESS ON YOUR COMMERCIAL PRINTERS AND COPIERS

WHAT TO ASSESS ON YOUR COMMERCIAL PRINTERS AND COPIERS

So you want to find commercial printers? Have you not printed anything because you’ve been preoccupied with social media or search marketing? Are you looking because your current printer’s relationship is strained?

Finding suitable commercial printers, for whatever reason, can be a time-consuming task. You must first locate ones in your area. Then it would be best if you investigated those that appear promising. Finally, contact a few to get estimates to see if their pricing seems reasonable. When you finally decide to work with one, you hope the relationship goes well so that you don’t have to look for another one anytime soon.

FUNCTIONALITY

  • You have a simple question to answer early in your search: do the commercial printers you’re finding have the capabilities you require? For example, is large-format printing available if you need a sign printed? Do they have in-house mailing services if your brochure needs to be mailed?

    The printer’s website should have all of the information you need to understand its capabilities. However, if you’re still unsure after looking online, call them and ask. They will be delighted to discuss your project and how they can assist.

INTEGRITY

The following question in your search is more challenging to answer: what type of company are they? Is their reputation good? Are they truthful? Do they offer good customer service? Although these are difficult questions to answer, gathering firsthand information about the printers you’re considering maybe the most important thing you do.

Look for clues about the type of business in a company’s marketing materials:

  • Do they have regular customers?
  • Do they have any well-known or notable clients?
  • Do they share customer testimonials or feedback?
  • Do they have any online reviews?

You can also use your professional network to investigate their reputation. Do any of your contacts know anything about the company? Do they know anyone who does? Is the printer a member of any professional associations, groups, or events you are familiar with?

ENGAGEMENT

You’ll need to contact them once you’ve narrowed your search to a few options to discuss your project. These discussions are an excellent opportunity to determine whether a commercial printer will be a creative partner.

Do they ask questions to understand your project better, or do they take “orders”? Do they make an effort to learn more about your company? Do they suggest reducing the cost, turnaround time, or quality if your project is complex?

They should be interested in you, your project, and your objectives. The more a printer knows, the more accurate their estimate and proposed solution are. A thorough understanding allows a printer to deliver on another essential criterion in your evaluation: a reasonable price.|

GETTING BACK TO BASICS

Do the presses and equipment appear to be in good condition? If a printer takes the time to care for their facility, you can be confident that they will take the time to care for your project.

In terms of cost, it’s common to want to do things as cheaply as possible. But, as the adage goes, you sometimes get what you pay for, so be wary of the low bidder.

You should obtain price quotes from several printers and compare them. Look for outliers, such as significantly lower or higher prices than the norm. Ignore them and concentrate on the middle. One final note: if you like a printer, but their estimate is too low or too high, contact them to ensure that the specifications are correct. Even the best printers can occasionally misinterpret specifications. If you believe a printer is offering you a fair price and a fair value, they should be considered in your search.

It would be best to be confident in the remaining printer’s capabilities, reputation, service, and cost (or printers). Respect is the final consideration in making your decision. Has the printer been courteous to you? Have they been respectful and attentive? Have you felt comfortable dealing with them? Have they made you feel as though they want your business? If this is the case, you’ve found your soulmate.

For more Information like this, Contact a Copier Leasing Company near you.